Digital Analytics Analyst

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Date: Sep 30, 2022

Location: Phoenix, AZ, US

Company: SRP

Want to feel that your work has purpose and meaning?  Join Salt River Project and help us transform the electric utility industry. 


SRP is one of the largest public power and water utilities in the U.S. providing electricity to approximately one million customers in the greater metropolitan Phoenix area. Since its founding in 1903, SRP has fostered a culture of stewardship and customer service consistently ranking as an industry leader in customer service according to J.D. Power. SRP continues to adapt to its changing business environment by seeking innovative ways to reimagine utility service and the provision of critical resources essential to the life and economy of Arizona.

Job Brief

SRP’s Market Analytics & Performance team focuses on leveraging information and insights to improve our products and services, enhance customer value delivery and the customer experience and inform integrated communications strategies and tactics.

The Digital Analytics Analyst drives improvement in Omni-channel analytics that contributes to decisions across all marketing programming including product/service assortment and optimization, promotions and all other marketing-led strategic development projects. The successful candidate collaborates with the team to analyze the performance of Omni-channel marketing efforts in support of awareness, acquisition, and retention campaigns with a focus on attribution, engagement trends, influencing customer behaviors and campaign effectiveness.

Job Responsibilities

  • Work with cross-functional teams to identify, develop and monitor KPI’s based on a clear understanding of what drives customer value, including both leading and lagging indicators
  • Analyzes awareness, acquisition, and retention campaign performance effectiveness 
  • Performs Omni-channel analysis of mobile, CIVR, social media, web, email, paid/owned media, direct mail, and survey 
  • Implements single attribution and multi-attribution analysis across all channels 
  • Responsible for tracking, reporting and analyzing online and offline user behavior, campaign performance, pipeline attribution, and conversion rates throughout the customer journey; including recommendations for conversion improvements and/or testing
  • Provide actionable insights and recommendations to maximize SRP’s product and service offerings, customer satisfaction, customer loyalty and business performance 
  • Leveraging segmentation, provide regular analysis and insights back to internal business partners, including recommended strategies for optimizing marketing content, channels, campaigns, and conversion to maximize results with marketing campaigns and program adoption 
  • Generate actionable data to focus marketing spend and help shape our marketing strategies and product and service offerings
  • Collaborate with our web team to ensure the website analytics platform is configured properly to measure performance, driving actionable insights and recommendations to improve website and marketing performance
  • Synthesizes data, insights, customer research to create presentations that make fact-based recommendations 
  • Effectively communicate and collaborate with internal teams on data and analysis, and train users on reporting tools to enable cross-functional self-service 
  • Responsible for digital data governance and recommending best practices
  • In partnership with Integrated Marketing Communications, lead and execute data analysis projects aimed at growing the engagement of SRP customers and improve their overall experience on all customer interaction platforms
  • Serve as mentor to other team members by openly sharing expertise.


Completion of a Bachelor's Degree from an accredited institution that prepares the employee for the assignment.


Promotion to Level 2 requires a minimum of two years of experience at Level 1; demonstrated capability to perform advanced and more difficult work as determined by the supervisor. Promotion to Senior Level requires a minimum of three-years of experience at Level 2; is fully competent in all aspects of functional area of assignment and as such would be recognized as a specialist in area of assignment and may have periodic or occasional lead responsibilities.

Additional Information

The successful candidate will possess these capabilities:

  • 3+ years in digital data analysis, including customer journey/funnel metrics or similar role.
  • Experienced in either Adobe Analytics or Google Analytics is required
  • Adobe Analytics or Google Analytics certification is preferred 
  • Experience with analytics platform implementations and configuration
  • Search engine optimization experience is desirable
  • Experience with digital data governance and best practices
  • SQL and/or Tableau, Power BI experience is desirable
  • Experience with tag managers, digital media campaign tagging and campaign reporting
  • Strong knowledge base in all facets of web analytics (data capture, measurement, reporting and translation into business and/or behavioral insights)
  • Ability to think strategically, i.e. able to break down vague problems into smaller, concrete questions and deliver recommendations to non-analytical audiences
  • Strong critical thinking, problem solving, organization and analytical skills; commitment to details with ability to work with minimal supervision
  • Able to thrive in an ever-changing environment and learn business processes quickly as needed
  • Passionate and obsessive about quality, efficiency, and the customer
  • Great interpersonal skills including a positive attitude 


Requisition Details

Requisition ID: 13372



Equal Opportunity Employer Statement


Salt River Project (SRP) recognizes diversity and inclusion as key drivers of innovation and growth, and seeks to attract a diverse employee base that reflects our community. We are committed to equal employment opportunity regardless of race, color, religion, sex (including pregnancy), gender identity, sexual orientation, national origin, age, disability, genetic information, military status or any other protected status under applicable federal, state or local law. Ultimately, SRP aspires to fully apply the power of diversity and inclusion to build a more equitable and sustainable future for our customers, employees and community.


Drug/Alcohol Policy Statement


In order to promote the safety and well-being of our employees, customers and the communities we serve, SRP is committed to maintaining a drug/alcohol free work environment. Although marijuana may now be legal in Arizona, except as otherwise specified under Arizona law, SRP considers it to be an illegal drug for the purpose of our drug/alcohol policy because marijuana remains illegal at the federal level. Any candidate found to be impaired during the hiring process or who has the presence of an illegal drug or unauthorized substance in their system during the pre-employment drug/alcohol test may be disqualified from further consideration in the hiring process.


All candidates must be legally authorized to work in the United States.
Currently, SRP does not sponsor H1B visas.



Why Work at SRP


SRP's success is rooted in our employees' happiness, health and safety. That's why we offer a comprehensive benefits package to meet the needs of our employees and enhance their well-being. In addition to competitive pay and performance incentives, eligible employees can take advantage of the following benefits:


• 401(k) plan with employer matching
• Retirement pension
• Paid vacation
• Parental leave
• Holiday pay
• Sick leave
• Medical, vision, dental and life insurance
• Wellness programs
• Pre-tax benefits
• Short and long-term disability plans
• Tuition assistance


Nearest Major Market: Phoenix

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