Manager Media Relations

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Date: Sep 14, 2022

Location: Phoenix, AZ, US

Company: SRP

SRP is one of the largest public power and water utilities in the U.S. providing electricity to approximately one million customers in the greater metropolitan Phoenix area. Since its founding in 1903, SRP has fostered a culture of stewardship and customer service consistently ranking as an industry leader in customer service according to J.D. Power. SRP continues to adapt to its changing business environment by seeking innovative ways to reimagine utility service and the provision of critical resources essential to the life and economy of Arizona.

Job Brief

Under direction of the Director of Integrated Communications, the Media Relations Manager: develops, and manages the execution of, SRP’s media relations strategy and positioning to support SRP's short and long-term objectives. The Manager actively develops and manages media relations to enhance and protect SRP's brand. Develops short and long-term media objectives and the strategy to achieve the objectives. . Develops key media relationships with reporters and media influencers. Proactively identifies relationships for the team to cultivate and takes a consistent proactive approach to do so. Advises management about communications with the news media and makes recommendations. Develops and maintains positive working relations with news media representatives and media influencers. Develops message strategy for reputation issues. Prepares and manages the department's budget. Leads a team of media relations representatives to effectively communicate in a wide range of situations from monsoon outages to economic development to emergency situations and much more.

Job Responsibilities

  • Protect and build SRP's reputation.
  • Drive overall messaging development.
  • Develop and lead media relations strategy - both near and long-term.
  • Proactively and reactively generate positive media coverage both within traditional and non-traditional channels.
  • Cultivate mutually beneficial relationships with external media stakeholders and influencers.
  • Take a proactive approach to identifying coverage opportunities to go after based on media publishing calendars and timely topics trending in the news
  • Lead strategic messaging planning for issues-related topics. Develop and lead implementation of communication plans.
  • Partner with other leaders in the Community, Communications and Marketing organization (CCM)to develop and provide input into editorial calendar, as well as monitor and adjust real-time based on changes in context and/or sentiment.
  • Actively monitor media sentiment within social media to adjust the team’s implementation approach.
  • Brief/bring in other CCM areas if/as other vehicles to can be leveraged to communicate.
  • Identify changes in the media and trends to influence media relations strategy.
  • Advises SRP management about media relations.
  • Interacts with publicly elected SRP officials.
  • Prepares department and staff job objectives to help achieve organizational objectives.
  • Develops and leads crisis communications plan.
  • Serves as SRP spokesperson when needed.
  • Selects, trains and leads media relations team members and contract assistance build and maintain a high-performing team.
  • Develops and monitors meaningful metrics.
  • Prepares, tracks and adheres to department budget.


Completion of a Bachelor's Degree from an accredited institution that prepares the employee for the assignment.


Minimum of 7 years cumulative and progressive exempt level professional experience in media relations and 4 years of leadership experience. 


Requisition Details

Requisition ID: 14830



Hybrid Workplace


SRP currently offers a hybrid workplace, which allows employees whose jobs can be performed remotely, and who have sufficient technical capability, to telework up to three days per week. Although teleworking is available, all employees must live and work in Arizona. We are taking steps to protect the health and well-being of all team members, and by following a number of health and safety protocols, to reduce the risk of the coronavirus (COVID-19).


Equal Opportunity Employer Statement


Salt River Project (SRP) recognizes diversity and inclusion as key drivers of innovation and growth, and seeks to attract a diverse employee base that reflects our community. We are committed to equal employment opportunity regardless of race, color, religion, sex (including pregnancy), gender identity, sexual orientation, national origin, age, disability, genetic information, military status or any other protected status under applicable federal, state or local law. Ultimately, SRP aspires to fully apply the power of diversity and inclusion to build a more equitable and sustainable future for our customers, employees and community.


Drug/Alcohol Policy Statement


In order to promote the safety and well-being of our employees, customers and the communities we serve, SRP is committed to maintaining a drug/alcohol free work environment. Although marijuana may now be legal in Arizona, except as otherwise specified under Arizona law, SRP considers it to be an illegal drug for the purpose of our drug/alcohol policy because marijuana remains illegal at the federal level. Any candidate found to be impaired during the hiring process or who has the presence of an illegal drug or unauthorized substance in their system during the pre-employment drug/alcohol test may be disqualified from further consideration in the hiring process.


All candidates must be legally authorized to work in the United States.
Currently, SRP does not sponsor H1B visas.



Why Work at SRP


SRP's success is rooted in our employees' happiness, health and safety. That's why we offer a comprehensive benefits package to meet the needs of our employees and enhance their well-being. In addition to competitive pay and performance incentives, eligible employees can take advantage of the following benefits:


• 401(k) plan with employer matching
• Retirement pension
• Paid vacation
• Parental leave
• Holiday pay
• Sick leave
• Medical, vision, dental and life insurance
• Wellness programs
• Pre-tax benefits
• Short and long-term disability plans
• Tuition assistance


Nearest Major Market: Phoenix

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