Senior Brand Marketing Strategist

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Date: Jul 14, 2021

Location: Phoenix, AZ, US

Company: SRP

SRP is one of the largest public power and water utilities in the U.S. providing electricity to approximately one million customers in the greater metropolitan Phoenix area. Since its founding in 1903, SRP has fostered a culture of stewardship and customer service consistently ranking as an industry leader in customer service according to J.D. Power. SRP continues to adapt to its changing business environment by seeking innovative ways to reimagine utility service and the provision of critical resources essential to the life and economy of Arizona.

Job Brief

Synthesizes learning from customer segmentation, market research and analysis projects to determine key learning and make recommendations for impact to strategies across the organization, including but not limited to corporate strategies, marketing and communications, product and service development, pricing, customer service and community partnerships.  Collaborates with business partners to increase understanding of the relevance of customer segmentation and how it can be applied to improve strategies and plans.  Responsible for understanding corporate and business partner goals and strategies and developing segment level marketing strategies to maximize the likelihood of success through effective targeting of solutions and messages. Collaborates with Content and Marketing team to ensure strategy is effectively executed in individual marketing plans and campaigns.

Job Responsibilities

  • Develop an in-depth understanding of customer segmentation and other research/analytics and advocate for the effective integration of this learning and related implications into strategies and plans across the organization. Advocate to ensure that strategies integrate this learning to drive maximum impact on corporate and business partner goals. Act as the strategic “voice of the customer” across the SRP organization.
  • Serve as a resource, collaborator and partner with C&M team to incorporate marketing strategies into annual marketing plans and ultimately programs/tactics and messages.
  • Initiate, cultivate and maintain relationships at all levels across the organization. Serve as trusted and credible advisor and strategic partner to members of the CC&M leadership team and internal business partners.
  • Initiate and/or understand customer journeys with SRP and integrate into marketing plans and key messages. Collaborate with analytics and research teams to develop projects to address key strategic questions; work closely with these teams to determine learning and implications.
  • Develop a clear and compelling articulation of the SRP brand, refine brand standards as changes create a need, and advocate to ensure the brand is consistently portrayed in all communication and interactions
  • Other duties as assigned.



Completion of a Bachelor's Degree from an accredited institution that prepares the employee for the assignment.


A minimum of 7 years of experience required for the senior level. Experience in marketing or communications with branding, research and analytical preferred.

Additional Information

  • Demonstrated ability to proactively collaborate with, influence, and lead teams to initiate research, with particular emphasis on customer segmentation, and complex analytics to develop meaningful and actionable insights to inform strategies across the organization.
  • Track record of blending personal creativity and innovation to design brand marketing strategies, plans and key messages that measurably improved brand position and drive attainment of corporate and business partner objectives.
  • Demonstrated ability to understand complex market landscape and consumer requirements, link brand strategies and design marketing strategies that improve the organization’s value position.
  • Proven ability to take initiative and use their technical expertise in combination with strategic perspective to inspire and persuade others through compelling strategies.
  • Experience in leading through influence in high-visibility roles as an individual contributor across organizational levels, with business partners and colleagues, and senior executive team members.


Requisition Details

Requisition ID: 13064



Equal Opportunity Employer Statement


Salt River Project (SRP) recognizes diversity and inclusion as key drivers of innovation and growth, and seeks to attract a diverse employee base that reflects our community. We are committed to equal employment opportunity regardless of race, color, religion, sex (including pregnancy), gender identity, sexual orientation, national origin, age, disability, genetic information, military status or any other protected status under applicable federal, state or local law. Ultimately, SRP aspires to fully apply the power of diversity and inclusion to build a more equitable and sustainable future for our customers, employees and community.


Drug/Alcohol Policy Statement


In order to promote the safety and well-being of our employees, customers and the communities we serve, SRP is committed to maintaining a drug/alcohol free work environment. Although marijuana may now be legal in Arizona, except as otherwise specified under Arizona law, SRP considers it to be an illegal drug for the purpose of our drug/alcohol policy because marijuana remains illegal at the federal level. Any candidate found to be impaired during the hiring process or who has the presence of an illegal drug or unauthorized substance in their system during the pre-employment drug/alcohol test may be disqualified from further consideration in the hiring process.


All candidates must be legally authorized to work in the United States.
Currently, SRP does not sponsor H1B visas.



Why Work at SRP


SRP's success is rooted in our employees' happiness, health and safety. That's why we offer a comprehensive benefits package to meet the needs of our employees and enhance their well-being. In addition to competitive pay and performance incentives, eligible employees can take advantage of the following benefits:


• 401(k) plan with employer matching
• Retirement pension
• Paid vacation
• Parental leave
• Holiday pay
• Sick leave
• Medical, vision, dental and life insurance
• Wellness programs
• Pre-tax benefits
• Short and long-term disability plans
• Tuition assistance


Nearest Major Market: Phoenix

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